A refill system for everyday personal care
Soapy enables durable bottles to be refilled many times at participating supermarkets, eliminating single-use plastic from shampoo, soap, and body wash products.
Why It Matters
8M+
tons of plastic enter oceans yearly
450yrs
for plastic bottle to decompose
91%
of plastic never gets recycled
50+
reuses per Soapy bottle
Soapy tackles single-use plastic at the source by creating a convenient, rewarding system for reuse that integrates into your regular shopping trips.
How It Works
Buy a refillable bottle
Purchase a Soapy bottle and pay a small deposit at any participating supermarket.
Use at home
Use your product as usual. The durable bottle is designed for many cycles.
Refill at the station
Visit a refill station at participating supermarkets to top up your bottle.
Scan to earn points
Scan the QR code after refilling to earn loyalty points for rewards.
Return at end-of-life
When your bottle reaches end-of-life, return it to get your deposit back.
We handle the rest
Returned bottles are professionally cleaned, inspected, and reused or recycled.
What This Means for You
Less plastic waste
Lower costs over time
Easy grocery refills
Rewards for refilling
Participating Partners
Soapy is supported by a coalition of retailers, manufacturers, and sustainability organizations.
Frequently Asked Questions
Contact
For questions or feedback about the Soapy project:
info@soapy.be